The name "40 oz NYC" originally referred to a series of events that took place over the summer at Riverside Park in Washington Heights. With the growing popularity of these events came a brand associated with "establishing meaningful connections in a laid back atmosphere, " resulting in a line of headwear that has been seen on the likes of Kendrick Lamar and DJ Khaled. Continuing with streetwear's recent fascination with high fashion signifiers, the hats make use of motifs and fonts made famous ...
The name "40 oz NYC" originally referred to a series of events that took place over the summer at Riverside Park in Washington Heights. With the growing popularity of these events came a brand associated with "establishing meaningful connections in a laid back atmosphere, " resulting in a line of headwear that has been seen on the likes of Kendrick Lamar and DJ Khaled. Continuing with streetwear's recent fascination with high fashion signifiers, the hats make use of motifs and fonts made famous ...
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